七匹狼（七匹狼纯境）

互联式盈利思维（课+书）type:3}]}had_all_app_full_rage:true,group_source:5,cotrol_meta:{remove:{permissio:true,tips:},share:{permissio:true,tips:},modify:{permissio:true,tips:}},item_status:20,cotet:马化腾说：你们千万别被海澜之家骗了！它根本就不靠卖衣服*钱！它的商业模式，远远超出你的想象！不仅让马云亲自拜访学习，还让马化腾豪掷25亿，追着给他投资！近几年服装行业一片哀嚎，美邦、森马、七匹狼每年关店上千家，拉夏贝尔更害怕，直接关店9000家！但海澜之家的门店数居然不降反增，全国狂开5000家门店，那海澜到底用了啥神操作呢？这个案例值得大家深度研究100遍！他的做法呢，就是自己不开店，门店全部让加盟商来开，但是由海澜总部，来进行强托管，说白了就是直管式加盟。你想开一家海澜之家，首先要交200万，其中100万是装修费，另100万是货品押金，如果五年之后你不想干了，我还可以退给你，关键是，你就不用管库存了。你进货不用花钱，而且如果你卖不掉，还可以退回给海澜之家。这钱交的真值！当然了，100万的装修费，就退不了了，因为花掉了。所以海澜在全国有5000多家门店，光装修一项就能挣很多钱，所以有人说，海澜之家其实是一家装修公司。那海澜是怎么跟加盟店合伙的呢？第一：海澜每天给加盟商，结算40%左右的营业额，直接打到加盟商账户，但是加盟商呢，你得负责人工、租金、水电，然后剩下的就是你的利润。好处是什么呢？我会派职业店长来给你管门店，供应链我也给你安排妥妥的，相当于你基本不用操心管理。他通过这种方式，加盟商可以不懂服装，只要你有闲钱，你就可以来干这个事业，所以他的产品根本不是衣服，他就是个卖店的，这是它的核心杀手锏。他的管理系统都包含什么呢？比如它直接把店长培养好，派到你门店帮你管、还有营销活动、铺货摆货，加盟商统统都不用管。不仅控制下游，海澜还整合上游。衣服也不自己生产，全部都是连接1万多家工厂，给他生产衣服，他跟厂家说，我有8000个店的渠道，你的货好卖，我就可以帮你一直卖，那厂家巴不得呢，正愁没渠道呢。但是如果你的货不好卖，我就给你退回去。然后呢，一个小工厂，你只需要做一款产品，这一款产品叫爆品。他们是怎么做爆品的呢？其实很简单，就是在淘宝，京东，包括抖音上，去搜网上验证的数据，然后拿出来重新打版，所以一般销量也不会太差。那你想啊，1万家工厂，每家工厂给他做一件爆款，那相当于海澜每年就能上线1万款爆品，那他还会缺款式吗？所以虽然海澜自己没有研发费用，但是上游都帮他做了。同时呢，海澜还联合这1万家工厂，组成采购联盟，集中去采购原材料，所以原材料的价格一下子就下来了，那利润不就高了吗？最终供应商和海澜都受益。最牛的是，海澜还帮供应商甩货。它成立了一个专门甩尾货的平台，比如经常开在海澜旁边的海一家，就是这样的存在，又或者通过直播甩货，总之海澜会想尽办法，帮供应商把尾货卖掉。所以厂家就会觉得，跟着大哥混真好。所以大家有没有发现，海澜是在靠系统*钱，而不是卖货*钱，这就是典型的S2B2C模式，也是未来十年的黄金风口。如果你想系统深度的学习，更多互联时代的商业模式，我推荐你来学习这套《互联式盈利思维》总裁训练营，里面给大家深度剖析了：大东凭啥在全国裂变9000家门店，一年卖1亿双女鞋？杨国福麻辣烫凭啥狂开6000家门店，年*12亿?云放茶园凭啥不掏一分钱，建4000亩茶园？还有激发员工工作潜力的PK模式；投资开店之前先回本的众筹模式；用社会的人、钱和资源做公司的合伙模式；零成本海量获客的爆品模式等等现在加入，你不仅能获得88节专题课程，5小时直播答疑，还给你邮寄一本商业教材，成大事者不纠结，学了马上就能用。互联式盈利思维（课+书）share:{share_url:m./w/1749468278085643/?app=timestamp=1679566128use_ew_style=1share_title:微观学社：马化腾说：你们千万别被海澜之家骗了！它根本就不靠卖衣服*钱！它的商业模式，远远超出你的想象！不仅让马云亲自拜访学习，还让马化腾豪掷25亿，追着给他投资！近几年服装行业一片哀嚎，美邦、森马、七匹狼每年关店上千家，拉夏贝尔更害怕，直接关店9000家！但海澜之家的门店数居然不降反增，全国狂开5000家门店，那海澜到底用了啥神操作呢？这个案例值得大家深度研究100遍！他的做法呢，就是自己不开店，门店全部让加盟商来开，但是由海澜总部，来进行强托管，说白了就是直管式加盟。你想开一家海澜之家，首先要交200万，其中100万是装修费，另100万是货品押金，如果五年之后你不想干了，我还可以退给你，关键是，你就不用管库存了。你进货不用花钱，而且如果你卖不掉，还可以退回给海澜之家。这钱交的真值！当然了，100万的装修费，就退不了了，因为花掉了。所以海澜在全国有5000多家门店，光装修一项就能挣很多钱，所以有人说，海澜之家其实是一家装修公司。那海澜是怎么跟加盟店合伙的呢？第一：海澜每天给加盟商，结算40%左右的营业额，直接打到加盟商账户，但是加盟商呢，你得负责人工、租金、水电，然后剩下的就是你的利润。好处是什么呢？我会派职业店长来给你管门店，供应链我也给你安排妥妥的，相当于你基本不用操心管理。他通过这种方式，加盟商可以不懂服装，只要你有闲钱，你就可以来干这个事业，所以他的产品根本不是衣服，他就是个卖店的，这是它的核心杀手锏。他的管理系统都包含什么呢？比如它直接把店长培养好，派到你门店帮你管、还有营销活动、铺货摆货，加盟商统统都不用管。不仅控制下游，海澜还整合上游。衣服也不自己生产，全部都是连接1万多家工厂，给他生产衣服，他跟厂家说，我有8000个店的渠道，你的货好卖，我就可以帮你一直卖，那厂家巴不得呢，正愁没渠道呢。但是如果你的货不好卖，我就给你退回去。然后呢，一个小工厂，你只需要做一款产品，这一款产品叫爆品。他们是怎么做爆品的呢？其实很简单，就是在淘宝，京东，包括抖音上，去搜网上验证的数据，然后拿出来重新打版，所以一般销量也不会太差。那你想啊，1万家工厂，每家工厂给他做一件爆款，那相当于海澜每年就能上线1万款爆品，那他还会缺款式吗？所以虽然海澜自己没有研发费用，但是上游都帮他做了。同时呢，海澜还联合这1万家工厂，组成采购联盟，集中去采购原材料，所以原材料的价格一下子就下来了，那利润不就高了吗？最终供应商和海澜都受益。最牛的是，海澜还帮供应商甩货。它成立了一个专门甩尾货的平台，比如经常开在海澜旁边的海一家，就是这样的存在，又或者通过直播甩货，总之海澜会想尽办法，帮供应商把尾货卖掉。所以厂家就会觉得，跟着大哥混真好。所以大家有没有发现，海澜是在靠系统*钱，而不是卖货*钱，这就是典型的S2B2C模式，也是未来十年的黄金风口。如果你想系统深度的学习，更多互联时代的商业模式，我推荐你来学习这套《互联式盈利思维》总裁训练营，里面给大家深度剖析了：大东凭啥在全国裂变9000家门店，一年卖1亿双女鞋？杨国福麻辣烫凭啥狂开6000家门店，年*12亿?云放茶园凭啥不掏一分钱，建4000亩茶园？还有激发员工工作潜力的PK模式；投资开店之前先回本的众筹模式；用社会的人、钱和资源做公司的合伙模式；零成本海量获客的爆品模式等等现在加入，你不仅能获得88节专题课程，5小时直播答疑，还给你邮寄一本商业教材，成大事者不纠结，学了马上就能用。share_desc:微观学社发布了一条微，邀请你来看share_cover:{uri:url_list:}},thread_large_image_list:},{uri:tos-c-i-qvj2lq49k0/341baa52717a460fa145fe270db6f1a7url:p3-sig.img/tos-c-i-qvj2lq49k0/341baa52717a460fa145fe270db6f1a7~tplv-tt-shrikv2:970:629.jpeg?_iz=97245from=postx-expires=1687305600x-sigature=LeZbGpdm1ckbAyfOeWBECX8UhIg%3Dwidth:970,height:629,url_list:,image_type:1},{uri:tos-c-i-qvj2lq49k0/893d955b85314e1db8693a087ed06d78url:p3-sig.img/tos-c-i-qvj2lq49k0/893d955b85314e1db8693a087ed06d78~tplv-tt-shrikv2:799:529.jpeg?_iz=97245from=postx-expires=1687305600x-sigature=409c6AoPwNIOPEIZOkV9bOb6U38%3Dwidth:799,height:529,url_list:,image_type:1}],source:5,flags:32,otice_whe_ot_hot:false,swift_ope_cofig:{layout_style:0},title:schema:sslocal://thread_detail?app_extra_params=%7B%7Dbury_style_show=1fid=6564242300gd_ext_jso=%7B%22eter_from%22:%22%22%2C%22refer%22:%22%22%2C%22category_id%22:%22__search__%22%2C%22log_pb%22:%22%7B%5C%22etrace_gid%5C%22:0%2C%5C%22coterie_id%5C%22:%5C%22%5C%22%2C%5C%22article_type%5C%22:%5C%22%5C%22%2C%5C%22paret_impr_id%5C%22:%5C%22%5C%22%2C%5C%22is_followig%5C%22:0%2C%5C%22aggr_style%5C%22:%5C%22%5C%22%2C%5C%22level%5C%22:0%2C%5C%22coterie_activity_id%5C%22:%5C%22%5C%22%2C%5C%22coterie_activity_stage%5C%22:%5C%22%5C%22%2C%5C%22coterie_activity_type%5C%22:%5C%22%5C%22%2C%5C%22from_gid%5C%22:0%2C%5C%22etrace_chael_id%5C%22:0%2C%5C%22is_member%5C%22:%5C%22%5C%22%2C%5C%22theme_attedace_ame%5C%22:%5C%22%5C%22%2C%5C%22coterie_activity_ame%5C%22:%5C%22%5C%22%2C%5C%22is_ay_member%5C%22:%5C%22%5C%22%2C%5C%22post_gid%5C%22:1749468278085643%2C%5C%22trasparet_log_pb%5C%22:%5C%22%5C%22%2C%5C%22theme_attedace_id%5C%22:%5C%22%5C%22%2C%5C%22ifiite_draw_level%5C%22:0%2C%5C%22task_id%5C%22:%5C%22%5C%22%2C%5C%22with_quote%5C%22:0%2C%5C%22paret_gid%5C%22:%5C%22%5C%22%2C%5C%22coterie_ids%5C%22:%5C%22%5C%22%2C%5C%22activity_ladig_source%5C%22:%5C%22%5C%2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